Long live the domain!
Or why you should register your domain for 10 years …
Sadly this isn’t a ploy for Webreality to make loads of cash from domain registrations … Talking with my friend Peter La Brow recently Peter mentioned the rumour that Google was weighting sites with longer domain registrations.
Google is in a constant battle against site spammers. Site spammers create pseudo-content sites in a bid to gain revenue from Adword Arbitrage (more on this later). But your site is less likely to be some flighty piece of spam if the domain has been registered for ten years.
The trouble with Google is that they’re pretty protective about how they weight sites, but a recent spate of patent applications has given us some clues. It appears that Google is looking at more than just the length of the registration. Google is scanning DNS records to further determine the legitmacy of a site, including:
- Who registered the domain
- Admin & technical addresses and contacts
- Address of name servers
- Stability of data (and host company) vs. high number of changes
So it pays to get a good reliable hosting company, and stick with them. It also pays to make sure you’re hosting company is not hosting lots of undesirable sites, that could negatively impact on your Google rankings.
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