Internal blogging at Webreality
Blogging has taken off in a big way at Webreality. As I mentioned in a previous post on project management, we’re using Basecamp’s excellent software. Basecamp is essentially a blogging version on project management. We love it, and so do customers, as we’re communicating in real-time with them as their projects develop.
Tom Witherington has also created a blog for internal use only. In this blog, standard internal processes are posted, e.g. Obtaining and registering an SSL certificate. Comments are also added where team members have ideas for improving the process.
None of this is rocket science, we’ve been adding articles to Microsoft CRM’s knowledgebase for ages. But the fundamental difference is that when we used CRM it was slow, cumbersome, and nobody bothered to read it. With the blog, it’s so fast, and accessible, it’s become ubiquitous from day one.
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