Google Adwords Pro
I’m a Google Adwords Professional now! Big deal? Well not really, I had to manage a few 
medium-scale client campaigns, and complete a 1.5 hr exam. Google’s strategy is good though; it recognises that although Adwords are very accessible, so many customers burn cash on Adwords, that using a professional is often a cheaper and faster route to success.
The exam also focussed on delivering success for customers, particularly in optimising the landing page for action. For example, many Adwords are generalised and vague (so a high clickthrough rate, and high conversion rate are unlikely). They then click through to a generalised homepage, which typically lacks a direct call to action.
Ideally, your Adword should be very specific (discourage browsers, encourage customers!). And your landing page should not (necessarily) be your home page. If you’re selling Miele bags, your landing page should allow you to add to basket straightaway.
Google gave me some Adword credits for passing. So if you’d like me to do a trial campaign for you for free, drop me a line! Typically, we’re charging 7.5% of the campaign costs for managing client campaigns, and all campaigns booked through Webreality are VAT free.
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