Lost in hyperspace - 22 July 2006 - New Scientist Space
Lost in hyperspace - 22 July 2006 - New Scientist Space
Bit technical this, but here’s the gist: hypertext was envisioned as a deep dynamic method for reading texts and media. At the moment, we’re stuck with a rather imperfect model, which is one-way.
Ted Nelson sounds angry, and angry people tend to make changes happen. But if you think the rate of change in the last ten years has been intense, I think the next decade will be even faster. A richer hypertext will emerge which will change the way we read/write/live. It’s already happening (see MySpace, et al).
What’s the practical application for businesses? Relationships. The new hypertext will make it even easier to broker and maintain relationships electronically. Businesses that will benefit most from this will be agile, and keen to engage with their customers and prospects. So many businesses seem to be reluctant to talk to us. Luckily they don’t tend to last long.
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