Warner joins up with YouTube

Warner music has signed a deal with YouTube (video sharing site). This is a significant move, as it legitimises YouTube, MySpace et al, and also signifies that the old guard has given up fighting.

Only last week Vivendi slammed YouTube and MySpace as “copyright infringers”.

Ultimately it’s difficult to see how the conventional music industry will survive, unless it adopts a radically different business model. Last week iTunes insisted on keeping its 99cent billing structure against pressure from the music industry to introduce a more flexible model; needless to say Apple won.

Jack Welch’s dictum, “Change before you have to. “, sums up the best plan of attack.

September 19, 2006 | Filed Under Google 

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