Googlebombing and anchor text
Anchor text is important. Anchor text is the visible content of a hyperlink. So hyperlinks in your sites that read click here are completely useless.
I’ve spoken in previous posts about evaluating your effectiveness in the search engines by looking at traffic rankings (www.alexa.com) and using the link: command to see how many sites are linking to yours.
The Google allinanchor command finds pages that have the keywords somewhere in the links to the page.
This feature of Google led to a famous Googlebombing episode last year, when a group of pranksters generated enough hyperlinks on the phrase miserable failure, to ensure that a search on Google for miserable failure or failure brings up George Bush’s bio on the Whitehouse website.
Even more fascinating is the Google Adword that displays at the top of that search:
The Adword links to the official GoogleBlog where Marissa Mayer refuses to defuse the bomb, claiming that such pranks “don’t affect the overall quality of our search service”. So, Google won’t intervene for George Bush, but they will for the Chinese government. Live.com have defused the bomb though - I don’t consider that to be a failure.
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