Webreality blog revolution
Yesterday, Gilly Challinor, Webreality’s project manager, launched her new blog. As with all things Gilly, it’s impeccably researched and deftly written.
Gilly’s blog will soon be followed by a CSS blog by Liam Hennelly (probably the Island’s foremost expert on CSS, XHTML1.0 and DHTML), a design blog by Paul McGurk, and dev blogs by Tom Witherington and Mark Bisson.
Such prodigious output from the team begs the question why blog? For many blogging is cathartic (there are more bloggers than readers), but savvy-businesses are recognising that frank and open employee blogs give a direct access to the market, both prospects and new customers.
If our customers don’t like our R&D direction they can now steer that process directly. If customers don’t like our service, they can tell us (publicly!), and we can respond. In short, our belief is that if you’re good at what you do, you’ve got nothing to hide.
Another common concern with this approach is that you’re giving your competitors too much information. We don’t believe you can have too much competition, and if our competitors are getting their strategy from our company blogs, then I’m delighted. Business dinosaurs who spend all their time information hiding, won’t survive the meteor of Web 2.0.
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