3 Click rule outdated?
I’m grateful to Lee Carré for his comment on a recent post that drew attention to the clickclickclick fallacy. The article points out that empirical tests on usability reveal that user satisfaction is more governed by the outcome than by the number of clicks. So if a user can book a flight easily and it takes 10 clicks, the user’s not too bothered.
In balance though the article also concludes that whilst that the focus that the 3 click rule brings to designers and information architects has got to be a good thing.
To this I would add that the way we enter websites is changing rapidly. So much design and planning thought is given to the home page, when the reality is that good SEO and SEM will lead to many entry pages to your site. In this scenario, the browser performs initial research through Google, and then the browser lands at a page where the task can be completed without further clicking. So should we be aiming for a no-clicks rule?
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