10 top trends for 2007
I know, it’s a bit late for beginning of year lists, but it’s been a busy start to the year. Better late than never, here are my top ten predictions for the year.
1. Mainstream ad agencies will make lots of naff efforts to get with Web 2.0. Recent example was Ford Focus ad ‘written’ by a blogger trying to make it on MySpace. Aagh!
2. Google Adwords CPCs will fall, as advertisers struggle with conversion rates and desert en masse to Windows Live.
3. Content filtering and customised user experiences will become more widespread.
4. Blogging will reach its zenith in corporate appeal.
5. Use of CRMs (especially Microsoft Dynamics) will find homes in SMEs.
6. Microsoft VISTA will have some terrible security flaws which will embarrass Microsoft, but curiously their profits will increase.
7. Everyone will love the Apple iPhone, even though it will crash everytime it makes a phone call.
8. Hopefully, we’ll see some exciting new business models that will smash old economy businesses, like BlogMyBook for instance?
9. Monetisation of traffic will continue, and we’ll see some more high-profile multi-million deals. Usual formula: desperate old media firms, like ITV, buying anything that smells of Web 2.0 and has community and traffic.
10. A dominant web brand will emerge in the UK.
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2 Responses to “10 top trends for 2007”
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Great site, I am bookmarking it!Keep it up!
With the best regards!
David
great to see your tips for 2007! Let’s see if we are all still using Google at the end of the year!!!!