Time sensitive offers
If you read yesterday’s blog, you’ve probably already built a seriously powerful Adword campaign. You’re funneling targeted traffic to a well crafted landing page.
Now how do you get you stop your prospect dithering? Human nature demands an incentive to act now.
Make sure there’s a clear opportunity to action on the landing page, i.e. add to basket, or sign-up for a free e-book.
Incentivize action with a free gift that’s time sensitive. For example, order before Thursday 16th February 2007 and you will receive a free laptop bag.
You can keep the date rolling forward using some Javascript, which I can’t post here because of Blogger.com’s editorial control.
February 13, 2007 | Filed Under Google
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