Microsoft missed the boat

Warren Cowan, CEO of Greenlight Search Engine Marketing, writes in this week’s edition of NMA that “Microsoft is too late to join the search party”.

Despite Steve Ballmer declaring with sweaty pits, that his focus will be search search search, Cowan thinks Microsoft have missed the boat. Microsoft’s usual strategy of acquisition, and sheer marketing weight won’t faze Google, and he points out Google’s technological lead is so great Microsoft won’t be able to catch up.

Google accounts for 75% of all internet searches, and it seems just as avaricious as Microsoft. Not only is it dominating online marketing spend, it’s massive R&D programme is churning out phenomenal (and free) web apps, e.g. Google Earth.

Microsoft is amazingly good at imitating existing products, and ultimately dominating. I’ve no doubt that if anyone can break Google’s monopoly, Microsoft can and will.

February 28, 2007 | Filed Under Google 

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