Google Adwords Manager
Last week, we finished the specifications for our new Adwords management tool. The interface will work seamlessly with our enterprise eCommerce solution, reMarket.
As we’ve discussed previously, the best Adword campaigns are extremely targeted. They discourage browsers, and encourage buyers with specific time-limited, price-specific copy.
So let’s say you’re Day2DayShop and you’re building a campaign for your VAT-free printer cartridges. You devise an advert for the HP 27 printer cartridge, you give the price at £11.43, and you link directly through to the product page.
To make sure you only get targeted traffic, you limit the key words to ‘hp 27′, and nothing else. All good so far, but the likely traffic for the UK market is small, certainly not enough to retire on. What you now need to do is repeat the process, say 800 times, to cover all of your products. When that process is complete, you then need to carefully monitor EACH product to make sure your bid price is right and that your cost per conversion is profitable.
Webreality’s Adword manager will auto-list Adwords based on fields listed against the product in reMarket. It will automatically monitor each adword’s effectiveness, responding to gross marginal profit and stock levels, and adjust bid prices and time of listing accordingly.
Initially, we will be running the Adwords Manager for selected Webreality customers, but in the meantime we welcome expressions of interest in the product, and indeed feature requests from existing customers, which may be posted here.
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2 Responses to “Google Adwords Manager”
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Hi Phil, George from P&O Cruises/First Choice here. Found something you might be interested in:
http://www.checkit.nl/pdf/eyetracking_research.pdf
Cheers!
Hi George
Hope you are all well at P&O! Thanks for the link - extremely useful stuff.
The patterning seems to support the view that sponsored links are subconsciously considered to be part of the organic listings (60% of browsers don’t know the difference).
I feel a blog coming on!