Eye tracking

Thanks to George from P&O for drawing my attention to this study:

http://www.checkit.nl/pdf/eyetracking_research.pdf
Study supports concept that the browser glances over the sponsored links as part of the track across search results. Good adword design should give good information - thus mimicking the organic listings, and typically generating a higher CTR (click-through rate).

April 11, 2007 | Filed Under Google