Online ad spend grows by 50% on last year
The Advertising Association has released a report indicating that online spend has risen by 50% (to over £2bn) and now constitutes 10.6% of the entire market.
Press spend is down 2.7% to 43.7% (£8.4bn) and TV is down 4.7% to 24.1% (£4.6bn). Steve Ballmer’s prophecy that all media dollars would wind up online is on-track. Older media must respond by changing their pricing model - I would definitely buy a TV ad where I paid not for airtime, but for leads …
May 25, 2007 | Filed Under Google
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2 Responses to “Online ad spend grows by 50% on last year”
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Hi Phil,
Where did you get these stats from, just out of interest? I’d like to reference them in something else I’m doing.
Thanks,
George
New Media Age (www.nma.co.uk). Sorry George, should have referenced it!