Beware SEO experts selling Snake oil
Periodically our customers are approached by SEO (search engine optimization) specialists who promise no.1 slots on Google for $100 or similar. Caveat emptor. Assuming the said company does any work at all for your money, you should check their credentials very carefully.
If the SEO company practices black hat SEO, you may find yourself blacklisted permanently from Google. Wikipedia defines black hat SEO as:
“…attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses text that is hidden, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method redirects users from a page that is built for search engines to one that is more human friendly. A method that sends a user to a page that was different from the page the search engined ranked is black hat as a rule. The black hat practice of serving one version of a page to search engine spiders and another version to human visitors is called cloaking.”
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2 Responses to “Beware SEO experts selling Snake oil”
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Hi!
Yeah black hat seo techniques might give better results intially but it will surely hurt you in the long run.I never use any of the black hat seo techniques.
And its always advisable not to use them.
How does one get into the business and prove themselves without being lumped into the “snake oil” seller category?