The birth of James and the death of Adwords Arbitrage
It’s been pretty quiet on the Baldy Blog. And the blame falls to James Philip Balderson who came into the world a couple of weeks ago. Hopefully, this post will earn him his first Google listing 
… A while back, I wrote about the dark art of adwords arbitrage; that murky habit of creating websites that attract unwitting browsers, who click on a link to leave, and earn revenue for this spurious use of Adwords.
For this reason, I usually recommend clients create campaigns that do not run on the Google content network, thus avoiding the embarrassment of your brand appearing on a links site.
Subjectively, I’ve noticed fewer of these link sites appearing in the adwords listings. Partially, because Google is parsing the content of Adwords sites much more agressively, and partially, we hear, because Google has employed an army of content moderators to check that the target websites are legitimate.
Either way, it’s good news for advertisers. As always in the world of Google, creating targeted content sites, that meet the needs of browsers, will be rewarded. In the Adwords world, this translates into a lower CPC and higher Ad ranking for relevant content sites, where ad content, keywords and site content all cohere.
It also means that we need to re-look at the Google content network, but I’ll save that for my next post.
August 6, 2007 | Filed Under Google
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