Jersey.com Adwords

I do hope when Jersey Tourism launched their new £250,000 site they remembered to update their Adwords campaign…Sadly … no. The campaign takes you to a very graceful 404 page.

Ho hum. Still Jersey Tourism’s blunder gives us a good teaching point for Adwords campaigns. 

Adwords are Pay-per-click campaigns (PPC), which means you only pay when someone clicks on your Ad. Therefore, you should make sure that your site is running when someone clicks through, otherwise you don’t just burn Ad spend, you alienate customers (see Jersey.com above). Ideally, your Adword campaign should be monitored, and be linked to real-time testing, to ensure that Ads are only served when your site is performing properly. Webreality’s Adword manager does this, and I’ll post more about it soon. 

December 3, 2007 | Filed Under Google, Google Adwords, Jersey, Politics 

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