Google’s Website optimizer
Google’s website optimizer is designed to help you perform the multi-variate testing I mentioned in an earlier blog.
The report it generates (see below), takes the guess work out of working out which bits of your landing page are working.
This is cool stuff, but there’s a couple of problems. Currently, Google limits the amount of testing you can do to 200 pages. If you’re using Webreality’s FuSEOn product to dynamically manage thousands of campaigns, then 200 is a bit paltry. Limiting the amount of multivariate testing means that you might never discover which bit of your product catalogue is yielding the most.
Moreover, in our view multivariate testing should be embedded into each and every campaign and reviewed programmatically, so that every adword you run yields as much as possible.
Google’s desire to disintermediate Adwords is based, I suspect on a desire for more customers to do more experimentation. More experimentation means more Adword spend. Using a competent agency with good software means less spend.
February 27, 2008 | Filed Under Google
Comments
Leave a Reply