10 minute website testing
So you’ve got a stellar web idea, you know it will work, but will the market take it? In the old economy, in fact, even last year, you would have built your site, built your brand, built your logo, ordered your stock, labels. You’ve handed over hard-earned cash to your accountant, incorporating companies, set-up bank accounts. You’ve got your fulfilment agent ready to fulfill thousands of items per day, and now you’re best part of £30k down. Now, you can do it in a hair’s-breadth. You can test market the concept with a free site from Google, Squidoo (I like this one), or if you’ve got a bit of knowledge, you could buy a template from Template Monster, throw it in with os commerce and give it a whirl. I built a test platform for HealthSpark, a new vitamins and supplements uk healthstore, using the latter route. The build time was 30 minutes, and the site will be ready to receive test transactions next week. Once you’ve got your test site live, you can run a pilot Adword campaign, and get immediate data on likely cost-per-click, and if you’re ready to fulfill, you can get customer conversion costs. Nice work.
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