Baldy riffs with THE bald guy
I had the immense pleasure of spending the day with Seth Godin in New York today. You guess from reading his books that Seth will be energetic, approachable and genuinely nice, and you wouldn’t be guessing wrong. Seth donated the proceeds from today’s seminar to Acumen, so at $2000 a head, I reckon Seth donated $100,000, which gives you some measure of the man. And at $2000 a head you’d expect the seminar attendees to be quite exceptional, and they were. Individuals ranged from significant online web app providers to a Brazilian TV magnate. Discussion was varied, but there were definite Seth themes. At the heart of Seth’s doctrine is the new industrial revolution. We’ve moved from the 1950s TV marketing - factory production model (average ad, sells average product to Mr Average). And now we’re in a ‘remarkable permission complex‘. The best brands have permission to talk to their consumers (think Apple - iPod - iPhone). 
Seth sliced and diced his way through every business represented on the day, and for Webreality this meant more focus on verticals (using our core techology to deliver very targeted solutions) and leveraging our Adword technology. Webreality’s position at the heart of ecommerce and emarketing in Jersey, does give us opportunity to deliver more traction for our customers - more thoughts to follow! For now, back to the sights and sounds of New York; a city which has just the right amount of energy!
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