SEO goes mainstream
The Sunday Times published an article about SEO last weekend. By the time the Business Section of the Times covers anything, you know it’s mainstream (at probably at the top of its growth curve). Key points of interest covered:
- Industry growing at 60% a year
- Estimated to be worth £400m in UK alone
- Google developer advocate, Matthew Trewhella, reckons there are 200 signals that determine a page’s relevance
- SEO growing, but proportion of spend to PPC is still low (£250m SEO UK last year, versus PPC £1.97 billion)
I liked this quote from Trewhella :
“The vast majority of SEO firms are good,” said Trewhella at Google. “But it is a constant battle. They will do one thing; we will discover it; they will do something else.”
Essentially, Google recognises that SEO work is valuable, because a company that invests in SEO arguably is buying position in the marketplace, and that’s how markets work. But the game is on, and the key is doing good SEO responsibly, without invoking Google’s wrath. More on 200 signals later!
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