Google Analytics Data loss
You may have seen this recently on the Google Analytics login page:
System Message: Analytics Processing Delay from April 30th to May 5th
Google Analytics experienced a data processing error from April 30th to May 5th. Almost all of the data has been recovered and is currently being reprocessed. The recovered data will be reflected in your reports within a few days. Please note that a small percentage of data, particularly in the area of e-commerce reporting, was not recoverable from those dates.
The trouble with free software is that you can’t really complain when you get this kind of loss, it just goes with the territory, and at least Google are sorting it out, almost. The worrying bit is the loss of e-commerce data, because these are the sites who live by this data.
I love Analytics. I’ll do a post shortly on how to get the most of its impressive integration with Adwords, but I can’t help but feel frustrated (and a bit paranoid) about how Google handles the data. For example, when you set-up conversion goals, you won’t see any real conversion data for 24 hours. Why is this? Are Google’s servers so slow, they can’t cope with the request for 24 hours? Nope, they’re slow enough to make sure you have to experiment with your campaigns to achieve success. Experimentation = Adspend.
Comments
Leave a Reply