Chitika eMiniMall better than Adsense?

Chitika is an online PPC advertising company geared up for Web 2.0. Amazingly, they seem to be competing very effectively with Adsense (20,000+ site, and 2 billion monthly impressions, reaching 60 million unique visitors a month). 

Adsense is Google Adwords for content sites. In an earlier blog, I’ve recommended opting out of the content network when you’re running Adwords campaigns as you can’t be sure where your site will be published. (but if you’re canny, you can do some very effective site specific advertising - we’ve just run a very effective campaign for www.healthspark.co.uk). 

Although content Adsense now allows imagery, most of the advertising remains in the Adwords text link format. 

Chitika’s USP is that they’ve created some really innovative widgets for bloggers and web 2.0 sites, like the eMiniMall. In the eMiniMall, this mini-shop concept works really well, particularly in product-specific blogs. Users have reported a 50% increase in CTR. 



 

Over the next few weeks we’ll be trialling the eMiniMall over at naturalhealthlibrary.org, and I’ll post the results when I’ve got them. 

May 20, 2008 | Filed Under Google, Google Adwords, SEM, Website tips 

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