What Google knows about web spam
Matt Cutts is a software engineer at Google who blogs. He specialises in preventing spam in the Google index. His recent presentation at Web 2.0 is a must see.
Key points
- Good content always wins
- Backlink quality is important
- Search engine optimization is not considered as spam - good companies using SEO are determined and valid in Google’s eyes.
- Spammers leave footprints by accident - <!– insert your hidden text here –> so Google knows its a spammed template website.
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