Google Checkout - time for revolution!
There is a real trojan horse in the otherwise wonderful Google Checkout. It’s so bad, and dumb, that I’d like this page to serve as a protest vote to Google. Google has to change this.
Google checkout is a really easy to use payment system, and its integration with Adwords gives you a better CPC and customer conversion rate. The downside is Google knows too much about your business, and will charge you more for your Ads, because it knows *exactly* how much the lead is worth to you.
But that’s not the really bad thing about Google checkout. The unpardonable sin is that *your customer* can withhold his or her email address.
Now let’s get this straight. You’ve got a prospect to your site. They’ve reviewed your site and your product, and they’ve made a buying decision. At checkout they decide to use Google for handling the payment. You’ve got a customer, right? NO! Google has won a customer, and Larry and Serge intend to keep it that way. Your customer opts out of sharing their email address. So you’ve won a sale, but you haven’t won a relationship.
Google’s determination to deny you direct contact with your own customer is so un-Googleish, I can hardly believe its true.
If you think this should change DIGG it now. Comment here, and make your voice heard!
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