Meatball Sundae becomes a crime in the UK

The Times Online reports a huge shake-up in the UK’s consumer protection laws. The new laws cover a wide range of on- and off-line activity, and surprisingly specifically mentions fake blogs, such as those perpetrated by Walmart, L’Oreal and Coca-Cola. 

Under the new legislation, companies that create fictional blogs could be fined as much as £5000. Added to which adding spammy comments on other blogs praising your company could also attract a fine of £5000. 

It remains to be seen how this legislation will be enforced, but I’d much rather see market forces punishing the perpetrators of  Meatball Sundaes  (they don’t taste very good, you know.) 

May 26, 2008 | Filed Under Blogging, Business, Web 2.0 

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