Silverjet - a purple cow dies

At the time of writing Silverjet’s shares have been suspended. The trumpeted £12.7 cash injection hasn’t materialised, and with current oil prices, they can’t survive long. Willie Walsh hit the nail on the head on his recent speech in Texas (ironically), where he stated that many airlines are just not set-up to work at $130 a barrel, and the age of cheap aviation is over. 

Silverjet is a fantastic company, but it’s business model was defined in a different market, and it serves as a salutary reminder to us all - when the market changes, you’ve got to change or get out. 

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