Chitika Premium Units - AdSense watch out!
I’m really impressed with Chitika’s behavioural targeted Ads. The Ads show in the context of the blog, and only show when the blog/content is directly relevant. This makes AdSense look like a scatter-gun approach, and surprisingly ham-fisted.
Chitika’s model is based on much less traffic, but it is highly targeted. Moreover, the quality of the click is higher, because the traffic hasn’t been irritated by lots of other irrelevant advertising. This is a bright future for context advertising - where you only get the advertising you want.
Nice to see Google’s monopoly being challenged. If I was Google, I’d do even more with Google Checkout, and make sure that adverts are only served to those likely to buy, so that Ads are served not just on context but on your previous buying patterns. Then you’d only get really useful ads when you need them. You don’t need a holiday ad when you’ve just got back from holiday.
You can see the Chitika Premium Unit in action on this page, by clicking http://baldysblog.com/#chitikatest=mortgage
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