Funnel Analysis in OS Commerce
Google Analytics has a great tool which enables you to analyse how your sales funnel is functioning on your website.
Ecommerce sales are just like any other sales. You fill the funnel, lots fall out, and at the end you get a sale. The trick is to make sure that you’re funnel is a funnel, not a leaky colander.
Google Analytics lets you chart each stage of the funnel for analysis. Here’s what a funnel should look like if you’re using OS commerce. I’ll post shortly on the results of this analysis.
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