“Psst … have you heard about Dave Balter’s new book?”

Dave Balter has just released his new book The Word of Mouth Manual: Volume II. It’s free. High quality, well-written, and fantastically illustrated. If you want you can buy a shiny water resistant version with a hand-signed piece of art by Seth Minkin (Amazon: $45!). 

In case you haven’t got time to read the ebook, the application for us mere mortals is create something that’s worth talking about. And give lots of good stuff away, it’s how business ought to be. 

June 17, 2008 | Filed Under Business, New marketing, Purple Cow 

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