What’s wrong with this adword?
My apologies to Ink Cycle in advance, but here’s what’s wrong with this Ad:
This Ad was served as a response to a search for ‘HP 57 printer cartridge’. With the exception of the word ‘cartridge’ the adword makes no effort whatsoever to use the language of the customer.
The title and body copy carries no specific price information. This Adword will gain clicks but from browsers who don’t know what they want to buy. That’s wasting clicks.
The destination URL is to a general landing page. Now the customer is faced with a bewildering array of choices. More often than not the first choice will be to leave. Taking customers to a general landing page will often yield a deservedly high bounce rate.
‘Absurdly low prices’ is marketing speak. What’s absurd about them? If they’re so absurdly low, let’s see them!
Finally, the display URL is not utilised to enforce any messaging. If you’re really stuck with absurdly low prices, you might try: www.inkcycle.co.uk/aburd_prices.
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