Slow site = More expensive Adwords!
Just over a week ago, Google introduced a new aspect into its Quality Score for Adwords. Google’s Quality Score for your Adwords affects your rank and your minimum bid amount - a high quality Ad will generally rank better and cost less. As always, Google rewards relevance. And a relevant (high Quality Score Ad) will be rewarded.
Take a look at Ten things Google has found to be true to find out more about Google’s founding principles. One of these principles is “Fast is better than slow”. And now, this philosophy has been extended to Adwords. If you’re landing page is slow, your Quality Score will suffer. It’s worth checking out how Google scores load times, as if your site is slow you’ll be hit on the Quality Score, and you’ll be hit by customers leaving before the page has finished loading.
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