Roll up, roll up! Get your title tags here!
I’ve blogged a lot on title tags recently. There’s no better way of advertising to Google what your page is about.
If you’re in a competitive market, you’ll see from the amazing Google Trends tool that customers really shop around. Look at this analysis of the Vitamins Minerals & Supplements (VMS) sector.
In order to compare prices, browsers are tending to cut and paste the product title into their browser bar, e.g. Rosehip 2000mg 60 Tablets. So, an easy win against your competitors is to take the product title from a leading product on their site, and incorporate it into the title tag for your equivalent product page. Then you’re making it even easier for consumers to compare prices with your competitors - everyone wins.
July 4, 2008 | Filed Under Google, Organic Listings
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